Advertisements in the cinema.
Cinema advertising captures the audience’s attention, and has a high recollection rate when compared with other media. Recent surveys conducted by Ipsos MMI and Meeting Point, shows that cinema is 3.6 times more effective than television in creating advertising recollection by OTS = 1.
In addition to remembering the advertisement, the audience thinks cinema advertisement is part of the cinema experience and say that it is both wanted and expected.
People in the cinema
A typical person in the cinema is characterized as sociable, active, innovative and affluent.
Cinema distribution allows intensification of advertisement against a desired target, for example, man, woman, teenagers, adult or family. The advertisement then appears before movies, where it is anticipated that there will be a high percentage of this audience group.